Working for large companies is a normally a safe and exciting option for many people. The immediate reaction is one of pride and glee when one obtains a new job in a reputable company. However, six months down the line (or maybe more) you are given your first task of leading the next company exhibition, which is vital to raising the company profile. The standard of the company depends upon the outcome of the event and then you feel the pressure begin to rise.
At this point, your blood pressure creeps up high, you find yourself sweating more, losing sleep and completely confused as to what to do next. This is something that requires time, patience and a lot of dedication from your teammates. This is not just simply about making sure all of your poster designs are flashy and impressive, but also finding the perfect banner stands, popup displays, roller banners and the perfect position at the venue to attract the attention of potential clients.
Before ordering any popup displays or exhibition equipment, this must be planned with a mutual goal in mind. For example, what is the point of this exhibition? What are you trying to achieve from putting on a display like this? Do you have a target number of clients to register onto your company? Are you aiming to reach a financial goal? Will you be meeting with existing clients? Will you be handing out leaflets and how many do you intend on handing out?
These are just some of the questions you will be asking yourself before you start making any decisions on placing any orders for the exhibition. The primary aim is drawing up a plan of action for reaching to your business goal. Building upon your business profile through participating in an exhibition, is a good way of making face-to-face contact with people and demonstrating to them the services you can offer to them.
One important action to take is to book your space early at the event, so you will need to find a very good spot for parking your company displays. It is important that you do this early, as the best spots are gone fast, so you will need to choose carefully. It is a good idea to seek advice on where the best places are to attract plenty of clients and visitors. They will also need to see all of your popup displays and stands, so try not to choose a spot that is behind a larger banner stand.
On the subject of popup displays and exhibition equipment, using hired equipment is a good idea if displaying at exhibitions is not going to become a regular event. However, if you are going to participate regularly then perhaps buying your own equipment will end up being a good investment rather than spending out every year on hiring equipment. Some equipment is easy to set up so it is worth looking into finding display units that do not require too much effort assembling.
The kind of equipment you choose should also exhibit and advertise the company well, making it clear what your company offers. The equipment is what will attract visitors to your stand, so these will need to be presented well making sure there is enough lighting for people to see it. A good way of seeing how your displays will look on the actual day is to get a prototype designed before paying for the final display unit design.
Making sure you have the right equipment is important as this will be the first thing that visitors and potential clients will see and it will act as a representation of what the company is about. In short, good presentation is vital for making a good impression. Always make sure you allow time to organise the exhibition properly, as it takes more time to order equipment and planning to event.
Anna Stenning is an expert on picking out the right popup displays and exhibition equipment, having had experience in events organising during her previous employment.