A home business is the easiest sort of business to run. It may not be suited for all, but if you do have a skill that you can utilize while at home, and money can be made from it, then it would be a great way to make some extra, or even full time, income.
For example, you could be a piano teacher, who provides lessons at your own home. Or you could be a sculptor, creating art masterpieces in the comfort of your basement. Perhaps you are a graphic artist, working freelance for advertising agencies in front of the TV. Or maybe you're a writer, tapping away at the keyboard on your patio.
It all seems pretty idyllic, but individuals who work from home do all face a similar problem - marketing their business. While people in large cities can often get by on good word of mouth and local advertising, not everyone is that lucky.
Some people may not have enough customers in the vicinity to utilize their services, or they may still competition in sustaining their home business.To these people I say - get yourself a personalized domain and website.
Starting a website or blog devoted to you and your home business (the domain could even be your name if you don't have a business name) is the BEST thing you can do to boost your profitability. Here are some of the direct and indirect rewards that your home business will reap once you have secured your domain and website.
1. More Customers World Wide
Who wouldn't like to have more customers? With your personal domain, you can, and they'll come from all over the world.
And just as a reference point - there are more than a BILLION people who use the Internet. So even if 0.001% of the people in the online world saw your website over ten years, that would be 10,000 people, or 3 potential customers every day.
And that's a worst case scenario. If your work is something that can be physically or electronically transported (like writing or a sculpture), then you can sell your services quite easily using e-mail and courier services.
But even if you were a piano teacher, you could write e-books about learning the piano, or workbooks for students, and sell these on your website. So no matter what your service or product is, you can reap the benefits of being exposed to a larger customer base.
2. Your Business Looks More Professional
Suddenly, from being the work-at-home mum, you're a business owner. Or from being a freelance writer, you're a professional writer. The moment you get you and your home business a website, you'll not only feel more professional and established, but other potential customers will have a much better impression of your business. And image is everything.
3. Your Business Becomes 24 Hours
You no longer need to be around for your 'business' to run. Visitors can visit your blog anytime they like. Customers can e-mail you their orders while you sleep, instead of waking you up on your phone. You'll not only gain flexibility, but you'll gain customers too, since you can't 'miss' an e-mail!
4. Payment Can Be Made Online
Another big problem for home businesses is collecting payment. Well, perhaps ASKING for payment is what is hardest. But with your own website, you can set up a credit merchant account which will allow you to collect payments online. This may come at a slight cost, but it'll be worth it, since you can now send e-mails instead of making the call!
As you can see, the advantages of turning your home-based business into one that is also ONLINE are great. And perhaps the best part is the cost of setting up a website comes up to just about ten dollars a month. Anyone can afford that!
It's also gotten a whole lot simpler, and you no longer need technical knowledge to set up a website - its been dummy-proofed. Now everyday Joe has every chance of becoming Joe millionaire!