Leads are the life of your network marketing business. No matter how extensive your network of contacts is or how many thousands of acquaintances you may have, there will come a time when your lead contacts begin to dry up. This is your cue to look at your lead generation techniques and decide if they are the right ones to use. The key to growing a network marketing business is to target the right prospect leads, a skill that you, a network marketing business owner, can learn and use.
Here are ways you can build prospect leads for your network marketing business, the type that will generate an excellent source of income for you:
1. Understand the type of people who will be interested in network marketing.
Your first step should be to take a look at the business you're involved in and consider who will want to be involved in it. Initially, you will find that everyone is a potential lead. However, as you begin to look closer, you'll see that for every person you approach, there will be two others who will refuse your offer.
Basically, there are three different types of people you will encounter when you look for prospective leads. They are:
- those who will be interested sign up for the program
- those who will be initially uninterested but can be persuaded
- those who will refuse the program and cannot be persuaded
Of these groups of people, you will have better chances with the first two. You should focus all your prospecting and recruitment efforts on these and not waste time with those with whom you will not have any chances.
2. Building prospect leads is a process.
When you're establishing leads for your network marketing business, expect it to take time and effort. You can't hope to build your list overnight. Some of the best network marketers took weeks before they had their first successful lead. Some even required months in order to find enough leads to generate a significant amount of commission sales.
3. Know the demographics of your prospective leads.
Using your knowledge about your MLM company and its products, determine the demographics of your leads their age range, background, marital and economic status, even their gender. This is important in order to establish compatibility between your business and your leads. If your products are designed for seniors, for example, there really is no use trying to market to teens and people in their 20s.
4. Start with your nearest and dearest.
This is a very useful step especially for newbies, particularly during the first stages of your prospecting. You can then build your list from there, mainly through referrals.
5. Design a targeted lead generation ad campaign.
Don't stop with people you know as your lead prospects get the word out there about your network marketing business. Use both online and offline resources and methods at this point. Use brochures, flyers, e-mails, ads on your website and newsletters.
You could also write articles with links to your site or a webpage that shows your ad. A blog you can update will also be a good source of information not only about your network marketing business but also about you. What you're trying to build is a web reputation, a means with which prospect leads will be able to recognize you and your business.
6. Be ready to put in a good amount of effort.
Building your list of prospect leads for network marketing will be time consuming. And yes, it can even be costly. However, this is an important part of your strategy and should be well designed in order to help you enjoy a good measure of success. Remember that your target is to obtain viable leads, which can become your potential recruits or customers.
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