In the civilized world, law plays a very important role in the governing of a country. So it only follows that wherever you may be from, legal expertise is a very valuable commodity indeed.
Of course, the biggest problem that all lawyers face, especially those running their own law firms, is finding clients. With so much competition in the industry, many lawyers are finding it hard to sustain their practices, with some even employing questionable means to gain new clients.
However, a big opportunity that many lawyers have overlooked (although some are starting to discover) is the Internet. With a domain address and simple website or blog set up, lawyers can gain from a large number of benefits that only having an online presence for their services can provide.
1. Building Up Your Reputation Online
We all have to market ourselves to advance in our career. We do that by letting people know our names, by telling them of our achievements, informing them of our expertise and winning them over with our personality.
As a lawyer, you can use your domain and blog to perform all of the above self-marketing activities to everyone and anyone that visits your websites. And it does this constantly, twenty-four hours a day!
The domain you purchase could be your own name, which helps to increase your prominence, not just on the Internet, but over time, your fame can spill over to the physical world too! Your blog and profile pages can be used as a platform to inform your visitors of who you are, what you do, what you have done and what services you provide. And your blog posts (which provide great legal advice and observations) help to build a rapport with your visitors.
Your domain and blog is a great avenue for you to distinguish yourself from the rest of the lawyers in your country - by having a good, solid online presence that will eventually translate into eminence in the real world.
2. Expose Your Services To The Entire Country (Or Even Foreigners!)
As mentioned earlier, getting enough clients is important to the livelihood of a lawyer. By having a domain and website or blog dedicated to your legal expertise, you expose your talent and services to not just everyone in your country, but also from around the world.
Visitors to your blog who live in your area may request you to undertake some legal services for them based on the rapport you have built with them on your blog. Or perhaps a foreigner who requires legal services in your country comes across your blog and decides to contact you for your services. There are a great number of ways that business can arrive at your doorstep (or in this case, your inbox), and by having a presence on the Internet, you significantly multiply your probabilities of securing clients.
3. Provide Referrals To Other Lawyers In Return For A Referral Fee
Even if you can't provide your legal services to your visitor for logistical or geographical reasons (they are too far away!), that doesn't mean you can't still make some money from them.
You can start up joint ventures with lawyers and law firms from all over the country, and every time you refer someone to them, you receive a referral fee. And they can do the same for you, of course! Thus, you can constantly gain from the trust and rapport you have built with visitors to earn extra money, even if you can't get business directly.
The above are just three of the benefits a lawyer can receive by taking a portion of his or her business online. With the cost of setting up your domain and blog at an insanely low price, making the decision to give your legal practice and online presence is a virtual no-brainer. In fact, you may just be held in contempt - if you don't.