Link building is one of the most important tactics that a person can study if they are interested in bringing traffic to their website. This makes it important not just for internet marketers, but also for people looking for exposure for their own personal websites and people that are into the content fields as well. Link building is simply the process of getting a number of links pointing towards your website. These links can be one way links (when the link to your website exists but the reverse does not) or they can be reciprocal links (when there is a link from another website to your website and then a separate link back), but the process of putting many of these together is one of the most important for anyone to learn.
The Importance of Link Building
The importance of link building is perhaps obvious to most people, but the significance of this strategy is actually deeper than most would think. The obvious reason for link building being important is that the more websites you have your link on, the more people end up seeing your link and then theoretically the more people end up visiting your website. However, in addition to this, there are also SEO benefits to having links pointed at your website. In fact, the single biggest factor involved in the ranking of websites under search engine results is the number of links that they have pointing at their website. A link pointing to a website in this case can be considered a “vote” for that website and the higher the number of votes a website has, the higher it gets ranked in search engine results.
Ways to Link Build
There are many ways that you can go about link building and the strategy that you choose should ultimately depend on how much time you have and how much money you can spend. If you have no time but a lot of money then you can try buying links on different websites. These links will be just the same as normal links earned except instead of earning them through your time, you’ll be paying for them. If you don’t have the money to do this, then another thing that you could do is write articles and submit them to article websites. These websites will allow you to include a mini bio at the bottom of the article, which is a place where you can link back to your website. Article marketing is the principle method of link building used by most of the people in the online world and it has also proven to be the most effective over time. Of course, if you have both time and money then you can do both and accelerate your link building campaign to the fastest possible speed.
Costs of Link Building
Paying for links on different websites can be quite pricey and it can get to the point where one link on a very high-ranking website could cost you as much as $70.00 when all is said and done. However, if you want to do article marketing, writing a few articles each day could require a time investment that is similar to one you would put into a part time job.