The personal coach (or life coach) trend has definitely picked up in recent times. More and more people are turning to professionals for sound advice, and perhaps more importantly, motivation, to change their lives for the better.
But as the market for life coaches has exponentially increases, so has the number of personal coaches and life coaches that are available to cater to these individuals. Thus, as a life coach, it is important that you exhaust every possible angle to build trust, credibility and faith with your Prospective customers so that you can ultimately garner the most possible sales for your products and services.
One of the best ways you can do this is to get yourself your own personal domain and set up a blog on it. This will not only give you an avenue to communicate regularly to your 'students' but also provide you with a whole host of financial and professional benefits.
1.Reach Out To Millions More People
The key to building your profession as a Life Coach is reaching out to as many people as possible. And there is no marketplace in the world with more customers than the Internet.
Instead of being restricted to your town, city or country, you can exert your influence and extend your expertise to millions of people from all over the world with an online presence. And the more people who know you and respect your advice, the bigger the boost for your career
2.Use It As A Communication Platform
Your visitors reading your blog posts on life advice is as valuable as you sitting down with them and talking to them in a one-on-one session. A blog exudes a personal approach and by setting up one on your own domain, you create the opportunity to build a personal relationship with each and every one of your visitors.
3.Provide Life Advice Online For A Fee
After building a personal relationship with your readers and visitors (who are your Prospective customers too!), you can then take the next step forward by selling them your expertise through your website.
This can be done by providing advice via e-mail one a regular basis (say every other day, or every week) and in return, your customers pay you a monthly fee to be included on your mailing list. This may sound difficult but it is actually a very simple task, and you can even pre-write a number of e-mails and set them up to be sent out automatically to your paying customers.
4.Use Your Website To Promote Your Books/Events
Aside from business from your website, you no doubt have a lot of products and services that you supply in the physical world, such as books you have written or events (such as boot-camps) that you will be organizing. Your website will come in incredibly handy in this situation as you can use it not only to talk about your book (or event) and convince people of its value through your blog posts but you can also sell them to your customers directly through your website. This saves you a lot of money and hassle in promoting your books, talks and seminars through the press or magazines.
5.Build Up Your Reputation
This is especially the case if you use your actual name in choosing your domain. Everyone who visits your website will definitely remember your name and similarly, anyone who hears of you offline and runs a search of you on an Internet Search Engine will immediately find your website, thus giving them the impression that you are highly established and profession.
With so many advantages to be gained by starting up your blog, and with very little start-up and maintenance cost, it's one of the best investments you can make in your career as a life coach or personal coach.