A scientific blog is a medium by which researchers can share their PhD thesis and generate curiosity in the target audience. If you are working on a scientific manuscript or have just finished writing a social science research paper, then starting a scientific research blog will help you communicate your findings with the world. According to the recent data released by WordPress, 69.3 million new blog posts are uploaded each month. By 2020, there will be around 31.7 million bloggers in the U.S., says Statista. If there are papers and research published under your name, you can easily promote them on your blog.
Why should you start a research blog?
• Connect: Start your blog, it will help you connect with the potential readers, and have an in-depth conversation on topics related to your research.
• Writing skills: Regularly writing blogs will improve your academic writing skills. You will be able to brainstorm ideas, elaborate, and explain your research findings even to readers without a science background.
• Promotion: Have you successfully published your article? If your answer is yes, then you can promote your paper on your blogging site. You can share the abstract, talk about the latest advancements in your subject area, or share your experience as a researcher.
• Network: Share the blog link on other social media platforms and improve the Altmetrics of your article. You can find other researchers and scholars with common interests or people who are working on a similar topic and discuss the relevance of your work. Creating a network is necessary for word-of-mouth promotion.
Questions to ask yourself before starting an academic blog:
According to Curata, views, shares, and total time spent on a blog are three metrics used to measure a blog’s success. Before you start writing the blog, make sure that you have the answer to these questions:
• Who is your primary target audience?
It could be the other scientists who may want to collaborate with you in a new research project in the future. It can also include research organizations, scholars, and universities.
• What are your research findings?
Devise a content strategy to disseminate your research findings to your audience. Whether you want to present the data using a graphical format or pie chart? Do you want to share the images and screenshots of the statistical data? Do you want to summarize the key information?
• What makes your research important?
Explain why your research is important. Persuade the audience as to why they should download your article and read it. Choose a platform with more connections and use it to create an interest in your work.
• Do you have any topics in mind?
To write blogs, you need a topic that is searchable and related to your research area. Creating an outline, headings, and sub-headings will help save your time. You can note down the key points or ideas and elaborate on them later.
• What type of journal writing format you want to use?
Perform SEO research and find out the ideal word count for your blogs. Decide whether you want to use a conversational tone, to keep it either formal or informal.
• Is your article edited?
Are you sharing proofread scientific articles? Is the content shared by you well-edited? Take English editing service to save your time and share your research findings with your audience.
Consider the following factors to start an impactful scientific blog:
Target audience: Your target audience is the one who will eventually read the content shared by you. Who are you writing the blog posts for? Join discussion groups and forums to communicate with peer reviewers, scholars, and other scientists. You can also connect with research editors working in your area to identify your audience.
Discoverability: Does the platform you have chosen to have a wider reach? Does the site generate enough online traffic? Learn how to increase the visibility of your article online by using the resources offered by the site. Follow the formatting guidelines, add relevant images, captions, and URLs to make your paper accessible.
Editing: Ensure that all the content posted by you online is 100% accurate and correct. English editing will help you rectify the common grammatical and typo errors.
Keywords: Remember to insert relevant keywords in your paper’s title. You can also include the keywords in the abstract and introduction section so that more people can find your article.
Topics: Do an online search and find out the names of all the prominent articles published in your subject area. What you need to do:
• Read scholarly blogs
• Interact with other researchers
• Start a discussion
• Comment on other blogs
• Check the most shared articles
• Identify the keywords used by other researchers