Booklets are one of the most potent medium of marketing your brand, especially when you are targeting a niche audience. Now, when you are trying to make the maximum impact with the booklet, it is also necessary that you make it impressive enough which will attract audience. At the same time, taking care of budget is also necessary. When you are keeping all these factors in mind and choose a company for online printing, you will be facing another dilemma. It is about whether you should go for full-color printing or opt for grayscale.
Any reputed company for book and booklet printing services will offer you both the option. Now, choosing between two can feel really tricky. So, to ease the struggle for you and make it easier, here, in the following 4 points, we are going to talk about the ways you can solve this dilemma. Take a look.
Consider the Target Audience
When it comes to business printing, the target audience plays a pivotal role in making any decision. So, when you are wondering whether you should go for color printing or black and white, think about them first. Who are these people? Are they the esteemed clients who are going to drop by your event? Or are they completely new and potential consumers who will get new information about your product and service? If it is former, then grayscale can work for them as they already in an established association with you. And mostly you are sharing textual information. But if it is about attracting potential customers, full-color booklet printing is a better option.
Use of Image
Now, if you are a service provider, you are generally going to use textual content for your information. But if you are marketing your product, you are going to use images that should be of high quality. And for that, color printing is the best option. Grayscale can never enhance the appeal of the product or offer your customers an almost tangible experience.
Think of the Budget
Now, let’s face it. No matter how impactful printed promotional tools are, you are surely not going to spend a fortune for booklet and book printing. When you are opting for color printing, it will obviously be an expensive choice. However, going for grayscale will minimize the budget. Now, if you want to attract your audience with a limited budget, then strike a balance. Go for the colorful cover of the booklet and for the inside pages, grayscale will do just fine.
The Number of Booklets
Now, when you are already thinking about your budget, consider the quantity of the booklets you need to get printed. If you are going to distribute amongst a large section of the audience, then placing bulk order could be a great move. And for many booklets and book printing services, bulk printing cuts down cost as they offer discount on bulk orders. So, you can still get color printing within your budget if you are going for bulk order.
So, now as you know how you can solve the dilemma between color and grayscale, what are you waiting for? Choose your option and set the ball rolling!
Shawn Nag is a famous blogger and co-founder of PrintPapa, a reputed store for banners, catalogs, postcards, posters, brochures, booklets and book printing services. He writes regular blogs on printed promotional tools. Here, he writes on solving the dilemma between color and grayscale while choosing booklet printing services.