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Poster Promotions: 6 Essential Characteristics to Consider

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By : Shawn Nag    29 or more times read
Submitted 2019-09-03 09:40:47
Posters have a clear impression in our heads as being a primary source of ads and business promotions. They allow you to spread your business message across a large area as they can be viewed by people from long distances.

The following are 4 design characteristics to look into before going for Custom Poster Printing.

1. Poster Size
The size of a poster depends on the purpose and subject matter. It is needless to say that large posters will be more noticeable than compared to smaller ones. Posters which are designed for artistic purposes are larger in size and of better quality than compared to those used for business promotions.

Smaller sized posters like 18 x 24 and 24 x 36 are used for occasional purposes like birthdays and parties while businesses opt for the usual movie-poster sizes e.g. 27 x 30.
The size of your posters plays an important role in having the desired effect upon your audience. Online printing services provide you with an array of sizes to choose from according to your use and purpose.

2. Poster Resolution
Choosing the right resolution for your poster is as important as the size itself. An art poster will definitely require a higher resolution to uphold the content matter. In the same way, small posters which are used as movie posters should have higher PPI (Pixels Per Inch) to have a better effect on the audience; this may not be the case when making campaign posters which mostly contain an image and a few lines.

3. Colors
Cyan, Magenta, Yellow and Black (CMYK) are the colors which are preferably used in poster printing. These inks better reflect the poster quality. These 4 colors are used in various proportions to create various other shades as well and tend to hold on longer.
CMYK or Cyan, Magenta, Yellow and Key (black) are the colors which are preferably used in poster printing. These inks better reflect the poster quality. Whereas RGB (red, green, blue), are used in electronic devices as they absorb light in order to show colors. CMYK are used in various proportions to create various other shades as well and tend to hold on longer.

4. Quality and Finishing
The type of quality and finishing you choose for your posters will ultimately contribute towards the overall look. Different purposes require the use of different quality materials. There are usually three choices, matte finish, gloss finish or uncoated stock.

5. Lighting
If you are placing your posters in outdoor areas with bright lighting conditions, you should opt for matte finish. This is because applying gloss reflects lights which leads to glare and makes the text and content less-observable. Posters with Gloss finish can rather be used in dim-lit areas where the colors and contrast will look better as there will be no glare.

6. Cost
Paper-stock is cheaper than compared to harder cardboard material. Cardboard material can be used when you are placing your posters outdoors where they are more prone to the weather conditions. Or, if you are planning to place your posters in areas where there is not much movement and they will not be much handled, opting for paper-stock is a better option. It will also help you save more money. Affordable printing services allow you to print high-quality posters in attractive affordable prices.

Keeping these 6 crucial points in mind will certainly help you in designing better and effective posters and, by extension, in a successful online poster printing. The size, quality, the resolution, the quality and finish which you opt for will decide its effectiveness. The thing to keep in mind is that only the design of your poster is not always what makes it memorable, but its all-around quality as well.
Author Resource:-

Shawn Nag is a famous blogger and the owner of PrintPapa, a popular choice in online printing Services. He shares his extensive knowledge on the business cards, banner, brochures, books and custom poster printing in his articles. Here he talks about the various points to consider while designing posters.

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