Brochures are a promotional means that have long been used by businesses to display large amounts of information regarding their products and services in a neat and organized manner. Although mostly found in waiting rooms, public institutions, and travel companies, brochures are versatile enough to be used in just about any industry.
Custom brochure printing lets you design your business brochures in a way which represents your brand’s personality. However, for a banner to be effective, many things need to be kept in mind while designing it.
Here are 4 tips for an effective brochure design:
1. Planning Former, Designing Later
Color scheme - If you already have a color palette that you use in your branding, stick with it; Otherwise, find a color scheme that will best complement your business (e.g. bright, bold colors for casual restaurants, earth-tone colors for spas and luxury hotels, and classic combinations like white, black, and red for traditional services such as banking).
Fonts – Your fonts should be simple and easy-to-read. Stick to 2 or 3 classic and versatile fonts like Helvetica or Georgia.
Content – Write out all the text for each panel on a separate document so you can copy and paste as needed.
Images – Gather high-resolution versions of all the photos and graphics you plan to use within the brochure.
2. A Clear Purpose
A brochure is one of the best ways to display a comprehensive overview of your business product or services. Keeping the cover simple, text limited only to convey the brochure’s subject matter with each panel having a clear header such as “how to order” or “contact us”, all this helps raise your brochure’s standards and appeal.
3. Simplicity Rules
Using too much text and too many design elements can result in a printed piece that not only appears cluttered but confuses and overwhelms the reader; Which is why when designing your brochure, try sticking to no more than 4 colors and no more than 3 fonts. Even white spaces when used correctly add emphasis to your text and make the information easier to retain.
4. Fun In Fold
The folds are what separate a brochure from other types of print marketing materials. Use them to your advantage by utilizing a unique fold for each type of brochure you make. For example, if you own a restaurant, you may want to use a larger half-fold menu for your dine-in customers, but offer more compact tri-fold menus to place in delivery and take-out orders.
Brochures printing services have different fold templates for you to choose from according to your purposes and objectives.
5. Paper Stock Matters
Not surprisingly, many customers choose to print their brochures on gloss cover stocks. After all, a glossy finish is known for having a beautiful sheen that helps protect your brochure and makes colors appear rich and vibrant.
However, if your brand’s aesthetic is vintage-inspired and soft, then a matte paper stock may better reflect your company’s image. If you are printing brochures with questionnaires, surveys, or other interactive material, the uncoated paper stock is the ideal choice due to its writable surface. Online printing lets you choose from a variety of gloss, matte and uncoated finishes according to your paper stock and add more your brochure.
Nowadays, online printing services come at affordable prices and provides you with custom made brochures based on both the design and quality. An effectively designed brochure helps increase the awareness of your brand, thus motivating a sales surge.
Shawn Nag is a famous blogger and the owner of PrintPapa, a famous online printing company. He shares his extensive knowledge on the flyers, banner, business cards, books and brochures printing in his articles. Here, he provides tips on how to plan and design effective brochures.