Can you close your eyes and remember what does Apple or McDonald’s logo look like? Probably most people on Earth can. And this is the power of an excellent branding (and a great logo!). In the competitive world of look-alike products, a distinctive company logo is the face your customers recognize instantly. The logo is your company’s signature, and its value can’t be overestimated.
A logo is usually the first thing that people notice about your business. It is often said that customers need only few seconds to form an opinion about a company. A well-designed logo is the best – and the easiest – way to convey to potential customers that your business is professional and trustworthy.
A good company logo does three things: it tells potential customers if the product is right for them; it communicates what you stand for; and it makes them remember your brand. It is the cornerstone of your brand identity. You’ll use it for all parts of your company: on your website, social media, physical products, packaging, marketing materials and in stores. That is why you should take this matter seriously.
There are several options, depending on the needs and resources of your business. If you’re not a trained graphic designer with design software, you can build your own logo using an online logo maker or logo design app. These tools use templates (libraries of fonts, shapes, icons and colors) to help you build a logo in just minutes. Although they are free to play with, you must purchase your logo in order to use it. It’s easy, inexpensive and fast, but the result is basic and generic logos that don’t stand out. As many low-budget businesses look for a cheap solution, there will likely be many other logos built with the help of the same tools that look very similar to yours.
You see, that’s the problem. If you want to get a unique logo that communicates your message effectively, you should look for professional logo design services. Creative specialists will be able to choose precisely those colors, shapes, fonts and details that will make your logo work.
Freelance designers and design agencies have their pros and cons. Services of freelancers may be cheaper, which is definitely important if your budget is limited, but here come certain risks. Unless it is a recommended, reputable freelance designer with a great portfolio, you can’t be sure of the quality of the end product. The same goes for time frames, as there may be unexpected delays that mess up your plans. Besides, if you need more than a logo and split the tasks between different freelancers, the results will be inconsistent in style, which obviously doesn’t inspire your potential customers’ trust because it just doesn’t look professional.
The great thing about hiring a design agency is that you get additional resources like full design team, market research and experts who specialize in other aspects of branding. They work seamlessly, in a coordinated and timely manner to fulfill your task within deadlines, no matter how strict they are. Swerkl Branding Studio offers all of that.
We are a dedicated team of designers and multimedia experts that delivers professional logo design services to the customers from all over the world. For over 8 years, we’ve been creating unique, memorable and versatile logo designs for businesses and start-ups. Our job is to take what you have in your mind and create an image to represent it all.
Our talented and professionally trained designers translate your ideas, brand personality and style into design. We know that each detail matters. Every element of this small icon, including colors, shapes and fonts, must convey a message. Our experience and insight allow us to craft logos that build instant connection with a target audience. We keep track of the latest trends, and are happy to put our knowledge and our soul in 100% original design solutions.
We can work with any industry, any business, and any style. Our team is very flexible and can customize a project to make sure it fits your needs. We also offer unlimited rounds of revisions until you get exactly what you want.
And we deliver more than just design; we can guide you through the whole branding process. If you need more than a logo, we can help.
Swerkl Solution drives a major point home regarding the impact of high-quality logo design services and how it can benefit a business in the long term.