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The Salient Features of an E-Commerce Website

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By : Jasmine Howell    29 or more times read
Submitted 2019-02-28 05:42:07
A well-designed website is essential to drive traffic and generate leads effectively. It is necessary to have your website designed with the help of an effective e-commerce web design in London. A professional company would provide Wordpress web design London that emphasises aesthetics, search engine optimization and usability. You could give a makeover to your website with the help of a professional WordPress Designer in London.

Here is a summary of the needed criteria that an e-commerce website must have for boosting the product sale.

a) User-Oriented: User-friendly is one of the key factors that web design services in London company should take into account. To drive heavy online traffic, the website must be easy to navigate. The right placement of the ‘navigation bar’ is essential. It should be present right at the top of the page for improved visibility. It could also be placed in the footer region. Good navigation helps in more conversion of online visitors to customers.

b) Coherent Information: A key criterion to consider while selecting the ‘web design’ company is that the professional web design agency must design your website in such a way that all the coherent information can be acquired easily. The online visitors must be able to find vital information easily. To create brand awareness, make sure to have a simple London logo design and an effective ‘domain name’.

c) Security: A vital feature of your e-commerce website should be improved security. You must ensure that no sensitive information of the customers such as credit card information should be saved. You must make sure the prepaid shipments are checked out through a safe payment gateway. You need to store the password in a ‘readable format’.

d) Top-Grade Quality Content: To pull traffic online, the content should be original, coherent and meaningful. To improve the content quality of the website, you should hire competent content writers. Ensure the length of the web page is not less than 500 or 700 words since the giant search engine Google prefers websites that are long. Thus, in addition to improving the quality of the website, it is essential to have content of proper length.

e) It is necessary to have top-grade images in the website as all the online users generally prefer visually appealing and high-quality content. Ensure the size of the image is not big enough as big images can increase the ‘page loading’ time. It is necessary to include the infographics as online visitors prefer that more compared with the plain text.

f) Payment Gateway Integration: An optimally functioning e-commerce website should offer the customers the option of payment integration with diverse gateways, thereby avoiding limiting options to a particular few.

g) Scalable Infrastructure: The ‘hosting infrastructure’ should be such that it can be scaled up with increased traffic. A big latency generates a huge drop in ‘transaction rates’ and loss in the business.

A well-designed e-commerce website should have the key features such as easily navigable, scalable infrastructure, user-friendly, mobile compatibility, safe and easily integrated with the different payment gateways. To get a well-functioning website, you must hire services of a professional and experienced WordPress developer in London.
Author Resource:- Hey myself Jasmine and I am here to share some of my personal experience that I have got from awebsite design Surrey company. I was worried about publishing and designing my website so, I heard about one such firm named: Immersive Media and from there I booked my appointment with them and experienced the bestLondon logo design services. So, if you are looking forward to optimize your website then, in that case you must be needing the best service providers.
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