Appearances matter a lot when it comes to making your specialized, expert information available to a hungry, eager audience. A well-presented, professionally and attractively packaged infoproduct can rake in the profits easily while the world's best information might stagnate if not organized and presented appealingly.
Once you have your content written or recorded, the next big decision you'll have to make as an infopreneur is how best to package and present it to your audience for maximum reach and impact.
We'll take a look at 6 out of the multiple forms in which your information product can be presented, so that every kind of potential audience can find it in a style best suited to their needs.
1. Books and eBooks
If you have meaty, long, categorized content about a particular subject, you could make it a complete book. Break down the matter into chapters, each one covering one aspect of the information you are sharing.
You may either print it out and sell it as a book, or deliver it as an electronic counterpart - called an e-book. An e-book would be delivered digitally over the Internet, at no shipping or handling expense.
You also save money on publishing it or storing inventory. The cost savings go right to your bottomline profit - which is why many infopreneurs begin their exciting venture into the field of information product market by writing an e-book.
2. Audio Books
The audio book market is already around $2 billion a year and the trend towards downloads is becoming stronger by the day. MP3 players are everywhere and downloadable audio books are selling faster than ever.
Presenting your book in the form of audio, either for download, streaming audio delivery over the Internet, or delivered in physical format burned onto CD, DVD or audio tapes, is now simple and inexpensive.
While file size for downloadable audio is big, and bandwidth cost can add up, delivering audio content over the Internet is still cheaper than making it available in physical product form.
3. Audio Courses and Cassette Series
You could even deliver complete training programs as audio information products, by putting it on CD, DVD, tapes, or on the Internet as streaming audio. The material you distribute as audio could be the actual course content, or just a sampler which serves as sales copy for the full program.
4. Video Multimedia Presentations
With video recording equipment becoming more widely available and progressively less expensive, audio-visual recordings are becoming a more common mode of presenting information products.
For more intense coaching programs which are narrowly focused on a specific subject or sub-topic, a workbook might be a better choice of delivering an information product. Workbooks allow the learner to move along a pre-structured path, step by step, with tips and guidance being provided at every stage.
6. Group Coaching, Apprenticeships & Mentoring
When you expand your thinking about information products to embrace the delivery of information to the target audience in multiple ways, it becomes obvious that coaching, apprenticeship and mentoring programs can also be viewed as 'information products'.
Group coaching can be done in person, via teleconferences, or virtual networking over the Internet. Webinars are an interesting format of delivery, as are virtual classrooms. These save time and money, both for program organizers and attendees, as the course can be tailored to be accessible from home and at a time convenient to both sides. Recordings can even be made available to registered members, further extending the flexibility.
There are many other ways information can be packaged and presented to reach the widest possible audience. But the important lesson to keep in mind is not to stop with just one mode of presentation, but aim for diversification to maximize your reach - and your infopreneur profits!