A business can change for different reasons, either to reinvent from some small crisis inherent in the company, a fiscal or legal change, or to adjust the company brand to a change in the mission of the company. If you want that change, you should know that a brand is a seal of quality and identity, a guarantee that offers a certain level of service or experience.
The same way that happens when people return to a restaurant or a travel agency, because they know they will have a good quality service and a satisfactory customer service. So as long as you keep the basics and maintain a high level of consistency, customers can reward you with loyalty and recommend you to acquaintances and family members. This is what you should consider in order to obtain good results. Many people tend to think, that a brand is a logo or a visual identity, but this is only a small part of the story. Indeed, the brand usually includes a logo, a visual identity, but the real brand is your entire business.
The product or service you offer, yourreputation, everything your customers experience are associated with this. If, for example, your business involves the writing of commercial texts, not only is that text your brand, but so is the efficiency with which you are able to carry it out.
Before changing something you should be aware of all the pros and cons of this decision. Ideally, the change and implementation of the new design should be applied in all possible elements: merchandising, packaging, newsletters, web page, business cards and other graphic elements.Provided you keep this in mind , you will be able to make the transfer without stress.
Try to constantly be informed, keep the previous name in the background until the company is done with the new adjustment. Inform the staff by using several ways to do it, through a phone call, newsletter, email, etc. s. Specify the date when the name will be changed.
For social networks, change the name and adopt the new design.
But once you start the new signature, at least in off-line and online official communications, send your messages with the new image. If it is a brand based on a logo and you try to change the design to an abstract one, there should be no conflicts with the type of product or service that is linked to it. Keep the traits that represent you and apply the rebranding process. . Create a good communication strategy for your clients, suppliers, target audience etc. and inform them that the change of your company brand is positive.
The rebranding process can be done quickly or it can take months. Do not rush and study the investment in communication and advertising carefully before you make a decision.
Change can be good in different aspects in life. If you are not happy with your current brand you might want to consider rebranding and the advantages that come with it. You have the possibility to change and improve your company brand you so what are you waiting for?