Here’s how your Personal Information is Being Used
With so much personal information saved on each of us, many people wonder how it is used, here’s how your personal information is being used by data brokers, advertisers, marketing companies and even the government. Knowing how the populace behaviors create a powerful outline on how to get the attention of and sell to the masses. If marketers and advertisers can get a clue as to what the majority of people in specific geographic sectors want and are looking for, they can market to, influence and get them to buy.
As with food, dress, and other things, our behavior is very much influenced by our geographical location. If you’re American, then you probably follow a certain standard for dressing, eating, and living, even if you were born somewhere else. America is called the melting pot because of our wonderfully huge variety of ethnicities, cultures, and beliefs. These things make us unique in our own right as compared to other parts of the world. We are not homogenous in our lifestyles. But even with our differences and variety, there are still things that are commonly American, like our style of dressing, our love of baseball and other sports, our ability to adopt new cultures and embrace new foods, trends, and hobbies. We don’t generally separate ourselves just because we are of a different religion or have ancestors or relatives from many different countries. In other words, we all hang out together and learn from one another, we don’t separate ourselves into geo coded groups. This intermixing of ideas, thoughts, and cultures is what has helped us flourish and evolve at a faster pace than many. We have everything here, we have the greatest technology innovations, highly intelligent people, an amazing variety of food, and a big wide area of space to live, love, play and work in.
All of our choices, interests, actions, and opinions, however, are being tracked and used to sell us stuff we may not even need or want. What started as a marketing tool has now turned into very serious breaches of our privacy. Everyone from retail stores and auto insurers to politicians and employers are purchasing data on us to manipulate and “sell” to us and to make decisions about what we should be paying. The worst part of this is that data brokers see absolutely nothing wrong with taking our data without our knowledge or consent and using it for their own profit. The heads of large corporations see data collection and analysis as something good. In some instances, when the data is anonymous, it can be, but the personal information gathered by data brokers and others is not anonymous and it wasn’t given with full consent.
A result of all this data gathering is that our personal information ends up online. Various websites purchase data from data brokers and use it to create background check or people finder sites. If you find your name and address are online, contact an internet removal service who can show you how to remove your information from the internet. They can also delete information and remove your address from the internet.