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Factors That Can Hurt Your Brand Image

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By : Samuel Little    9 or more times read
Submitted 2018-05-17 09:22:30
It doesn’t matter if you own a medium sized company or are a creative individual, brand identity is very important. There are plenty of things that can hurt your brand. Some of them include:


One of the biggest factors that can affect your brand is an inconsistent brand image. Design elements like color, fonts, logo, and layout styles should be completely consistent across all your brand touch points like social media, website and wherever people come in touch with your brand. You should allow your brand image to be as consistent as possible across channels like Instagram, Twitter, Facebook, and Pinterest. If your brand looks different across all of those channels, your customers may have a tough time recognizing you.

Poor Website Design:

A good web design is one of the easiest ways to improve reputation and brand awareness. It also helps to create a positive first impression. Regardless of what you have to offer, potential customers will always base their purchasing decisions on the perceived value of your product or service. There are terrible websites out there; make sure that yours isn’t one of them! A professional website with up to date information is a must for online success. You also ought to make sure that the site is free of errors.

Lacks Customer Centric Communication:

Do not brag about yourself on your website. What you really need to do is focus your site on the end user. You have to be really clear about the problem of customers that you’re going to fix. You have to do it in a voice that has answers to your targeted customers. Speaking in a customer-centric voice can increase traffic and draw attention to your services.

Not Using The Latest Graphics Trends:

Using the latest trends in graphic design is a way to keep your brand appealing. To draw your customers, you need to be updated with the latest website designs.

These are some of the top methods to create a powerful online image. If you need to create powerful website designs, call at 804 601 0545 or email us at We’re a leading professional website development company in Richmond offering great services for several years now. We use our experience and expertise to increase conversions and create a website that empowers your brand.
Author Resource:- The Author highlights various factors that affect online success. A positive brand image helps customers differentiate themselves from the crowd. He also recommends contacting - a professional website development company in Richmond to create professional website designs. For more details visit
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