You want to help those in need, you want to leave the world a little better off, you want to make a significant difference in the lives of others, you want to help ordinary people who have been knocked down by misfortune get back on their feet—these may be some the reasons you got involved in charity work. Your passion and dedication to the cause may have catapulted you to the top of your organization. And as you put in the work necessary to help others, finding the means and methods to operate with more efficiency and effectiveness is not far from your mind.
Most people are driven to give money to charity, especially if they have done well in life. They may even have a particular interest in giving money to your organization. The best way to welcome such a gesture is to make it easy for them to carry it out. Charity fundraising is really about connecting with donors. If you accept donations online, you will make your job a lot easier; and you will see the fortunes of your organization increase.
A church donation, for example, need not be limited to the passing around of the collection plate. There may have been a time when a Sunday collection was a boon for churches, but that is not the case any longer. The main reason for the fall off is that a great and growing number of people do not carry cash with them.
We are coming to live in a cashless economy. Most of the places that people go to accept credit and debit cards. And it has even gotten to the point at which people don’t even have to carry these cards with them. They can credit their account through various smart phone apps. If you are to get donations from such people, you must ensure that you are in step with the way they pay for things.
The size of your potential giving audience should not be underestimated. Nearly 43% of the people at your fundraiser will not have touched cash during the course of the week. And it is unlikely that they will stop by the cash machine before going to your event.
Making it possible for the people at your event to pay with their cards is easy. The setup is simple and straightforward. There are no fees at all—hidden or otherwise. Your supporters can pay using their smartphones. You can track the donation stats real-time and collect funds in multiple locations at multiple events. You can even set up to receive recurring donations. These are all designed to make the process of charity fundraising smoother. Using this software will get you the kind of results you need to hit your financial goals.
It is time for your charity organization to make its great leap into 21st century fundraising. This need not be a difficult or strenuous action. You can get the software you need to accept electronic donations in an easy and straightforward way.