At present, everyone is concerned about iPhone 8 - Apple's new generation of iPhone - whether it contains very brilliant features comparable with the first generation of iPhone that caused a revolution in technology industry 10 years ago.
Apple has been tight-lipped on the iPhone 8 possible configuration, but in a celebration page of the 10th anniversary of the advent of iPhone, Apple gives an optimistic but vague outlook. Apple CEO Tim Cook said in a statement, "In the first 10 years of the advent of the iPhone Apple for mobile computing set the benchmark, we have just started. The best products have not yet come out." However, since the first iPhone released, the smart phone market has undergone tremendous changes.
The Street said that over the years, the iPhone has been the engine of Apple's high-growth performance - including the first quarter of fiscal 2015 record $ 18 billion (about 11.94 billion RMB) profit, but the second quarter of fiscal year 2016, Apple Revenue since 2003 the first time to decline as the culprit is the slowdown in iPhone sales. Analysts attributed the decline in iPhone sales to the smartphone market getting saturated, and Apple was forced to compete with those companies’ smartphones products, including Samsung, Google and Huawei. In addition, Cook said, other reasons for iPhone sales landslide include users of iPhone 7 and iPhone 6 redemption are not much, and sales in Greater China significantly reduced.
America CNBC well-known host Jim Cramer recently posted that only "super cow" will think that Apple will cut the iPhone 7 production, to prepare for the iPhone 8 cycles. Since the release of iPhone 7 in September last year, there have been rumors that the iPhone 8 in size, appearance and function compared with the predecessor will be significantly different. MacRumors in March this year quoted a Japanese website newsletter said, iPhone 8 will be named "iPhone Edition", learn from Apple Watch Edition named to establish its high-end iPhone model image. MacRumors also pointed out in the report, although the iPhone 7s may still be available in September, but iPhone Edition release time may be bounced. The Street says the following is a summary of the features contained in iPhone 8:
Barclays bank analyst Blayne Curtis recently published an investment report that said Samsung may face a certain degree of supply problems, limiting the OLED display can only be used for iPhone 8 Plus. Curtis explained, "Only the iPhone 8 Plus will use OLED display, because Samsung does not have enough capacity for the two models of iPhone to supply OLED display. Sharp / Hon Hai OLED production line will be put into operation in 2018 to solve the Apple OLED display Supply of tension. IPhone 8 fuselage will eliminate usual use of aluminum and glass material, instead by the use of curved plastic panels, to achieve no border design. IPhone 8 body or back cover is expected to use glass material, similar to the iPhone 4.
2, wireless charging
A large number of rumors have claimed that iPhone 8 will eliminate charging cable, using a new wireless charging technology. Apple's recent filings with the US Securities and Exchange Commission show that it is exploring the possibility of using wireless charging technology. IPhone 8 wireless charging technology may be developed by companies such as Energous, Qualcomm and Broadcom.
Bloomberg News said Samsung, Sony and Google have already introduced mobile phones using wireless charging technology, but their technology requires the phone must be close to the charging board. On the other hand, it is expected that the iPhone's wireless charging technology is not so demanding on the distance from the charging board.
In addition, Apple may also choose to charge the iPhone 8 through the USB-C cable, giving up Lightning charging cable used by previous generations of products. Apple first introduced a USB-C charging cable in a 12-inch Macbook notebook. Choosing to charge through the USB-C cable for the iPhone 8 will allow Apple customers to use the same charger to charge the phone and computer.
3, face or iris scanning technology
In order to use the borderless design of the OLED display, iPhone 8 is likely to eliminate the iconic entity Home button of iPhone series, use face or iris scanning technology to replace the Touch ID fingerprint sensor. According to Ming-Chi Kuo, an analyst at Investment Company, remove Touch ID may be free of space for the 5.8-inch OLED display, but some space will be used for the "virtual key."
Business Insider Ming-Chi Kuo said that face recognition technology will be integrated in a new generation of front-mounted camera - with the ability to detect object distance 3D perception technology. The result will be that the self-timer camera is further improved and can be used in the game.
4, enhancement of real-world technology
Apple's most exciting technology upgrade may be related to the enhancement of real-world technology. IPhone 8 or iPhone 8 Plus may be integrated with 3D graphics chip to provide users with an enhanced real experience that makes virtual objects appear in the real world - similar to the enhanced reality model of Pokemon Go. At this year's Global Developers Conference, Apple released ARKit to enhance the platform of real-world development, so that the outside world has a certain understanding on its enhance-reality plan.
Investment Company Loup Ventures analyst Gene Munster said, ARKit release will be a big victory of Apple's App Store, while the use is not limited to the game. Google has its own platform of enhance-reality Tango, but so far it has not been a great success.
Munster said that with the use of Apple’s enhance real-world platform, the user can hand-held iPhone, the road signs "converse" to the phone display, the use of the camera to provide a user's SNS information, or walk into a grocery store, Praise the food, guide the user how to shop.
Users can also hold the soft iPhone back case, aiming at fixed or assembled objects, such as furniture, so that the relevant instructions displayed on the phone display.