Apple has launched the "Apple Tested Cases" campaign page at its official website, to refer the MFi-certified phone case to the users. Apple has written on the page on how to test these protective iPhone 7/7 plus back covers, test items including design, camera, sound quality, sensors, and so on. Apple Company hopes that through this page to show these protective cases for devices can not only protect the hardware appearance of iPhone, but also will not affect the equipment functions, such as blocking the sensor or the microphone or something.
Last time we have reported that Apple will be on the retail store third-party accessories to standardize the design, the protective cover page like an online version of this action.
In addition, in fact, we want to focus on popularity of what is the Apple MFi certification. This is an appearance license by Apple's authorized parts manufacturers which produce an external parts for iPhone, MFi is the English abbreviation of "Made for iOS". MFi certification allows manufacturers to build Apple certified peripherals, and can use Apple's exclusive technology, such as Lightning connector. Apple will also help in the product development process.
Specific to the protective phone case or protective cover, Apple requires that MFi certified protective shells need to meet the new standards, such as iPhone 7 and 7 Plus protective shell must be able to live by 1 meter drop test. And this test surface must be hard, such as street pavement. So you see, in the Apple store or the official website of the online store from the sale of protective cover products, there is no extremely thin item, because no matter how good too thin protective case won’t pass this certification.
In addition to this, there are others, such as Apple's iPhone, iPad and iPod protection shell products can protect the screen when the device on the desktop, between the two there is at least 1 mm buffer. In other words, this requires a protective shell a little distance above the screen, so that equipment does not come into contact with the desktop, which led to those ultra-thin protective shell can continue to be produced, but cannot pass MFi certification.
A significant mark on the market for certified products is the Apple MFi license logo on the front of the packaging, which allows authorized manufacturers to print on the product packaging with an authorized label. The logo designed by Apple is very Strict regulations, requirements and more harsh. Of course, MFi is to charge, in addition to certification fees, there are divided into. For example, for each sold authorized protective case for iPhone 7, Apple will charge about 20% into. This is also a source of Apple's profits.
At present, Apple almost can do anything they want in the market because of the big advantages of products such as iPhone series and iPad series. At the same time you’ll find there are many manufacturers and vendors which produce and sell accessories and parts of Apple products. Now, in the Apple market, we can be involved in mobile phone case of iPhone series, iPAD series of protective cover and related wireless silicone leather keyboard.
Apple series of protective case are mainly divided into hard shell and soft shell. On soft shell we mainly remind the series of silicone. Hardness of PTU series of silicone is higher and main production of multi-color. The market of iPhone mobile phone cases can be divided into three grades based on price: for 20 USD and above can be classified as high-end, 10 to 20 USD can be classified as mid-range, below 10 can be classified as low. The differences of three grades are mainly in the design and processing of the mold. In the selection, color matching, durability and other aspects, high grade goods have more advantages.
The major supermarkets are in succession to launch their own brand of iPhone case in their own business within the super-sales, the benefits of such a market is because it is own brand, there will not appear admission fees and other cost. At the same time for suppliers generally there is on the corresponding inventory pressure and risk. Some foreign small and medium-sized dealers and buyers are easy to actively intervene in local markets. This advantage is that there are multiple dealers, compared with single large business supermarket, long-term sales is more stable and can avoid the big impact caused by the large dealer's suspension of cooperation.
Meanwhile, iPhone cases can also be divided into gifts and practical category. To this end, we consider the future according to the above situation: First, high-end boutique and gifts can go as Apple certified boutiques, focus on high-end market or supporting sales. Second, middle and low practical products can focus on non-certified ordinary public supermarket or other chain stores. Third, for online dealers such as online wholesale supermarket and online B2B shops, it is necessary to keep certain amount of inventory, mainly for the supply of a single online store.
For example: Amazon is partly self-employed, there are others considerable online platforms and B2C online shops of protective phone case for iPhone 7 such as Cell Phone Age com that play the role of both online wholesale and retail.