Developing a website is both art and science. It needs artistic effort, visualization from user's perspective, and great technical skills to convert the visualized design into palpable creativeness. The worst thing any corporation can do can be to copy another company's website and implement it as his/her personal. This sequence, if repeated by other companies, qualified prospects to a group of inadequately designed websites. It doesn't suffice the fundamental requirement of user experience. Such websites be eligible a low rank in SEO valuations, ending in poor traffic and low site ranking in research engine ranking.
There are web design techniques that should be avoided or chosen with objective analysis, mainly because they might be either harming website design, or diminishing SEO valuation. Some are discussed below:
1. Using Tables in Website Layout
Using tables in a web page layout makes the page complicated, as most layout tables use a lot of table attributes such as colspan, rowspan and nested tables. Although developing tables may become easy, the servicing is tough. Most display readers find it difficult to understand tables as they are intended to read it in the sequence displayed in HTML, and the content within a table layout gets to be confusing when read from remaining to right and top to bottom. This is more exacerbated when the table is usually nested. HTML5 advocates avoiding tables in page HTML and layout 4.01 disallows it. Demonstration is kept different from HTML, when CSS is used, so servicing of tables in CSS is a bit easier. Tables may obstruct the flexibility of the page affect SEO. Nested tables get a complete lot more time to load than CSS for the same design.
2. Infinite Scrolling
Although scrolling is a very popular design and frequently used across almost all websites (especially e-commerce), it is not for every website. Using this technique depends on the objectives of the website. If the goal of the website can be to stream content regularly and the content material structure can be flat, it can become useful. However, if the goal of the website can be to assist users to locate a specific task or compare choices, it can hurt user experience.
In specific task accomplishment, users find grouped content more interesting. The user might sense overpowered by the variety of info displayed by scrolling a never ending page (top to low conversion). Hence, infinite scrolling is a bad technique for websites focussed on task accomplishment actions. This needs them to back-track their research or find a specific content.
3. Parallax Scrolling
Although parallax scrolling is widely used and is a good function that leads to a faithful visitor, there are issues associated with it too. Parallax scrolling might lead to low valuation for SEO ranking. If the parallax website can be one page of content material, images, and good visual display it is OK. However, if the website offers infographic.i.e. image having text, Google does not read through it! This can lead to low SEO ranking. It can become sorted by converting the image content material to actual text. The problem associated with footers should become taken into account as some users might become looking at the info obtainable at the bottom of the page. Parallax web webpages with images may get longer than typical to load, thereby making most users keep the website before the page actually a good deal.
4. Lazy Loading:
Lazy loading does not allow content or images to load until users interact with that right part of the page. This content material then cannot become indexed by spiders and will not be able to load the sleep of the page (only the visible content gets indexed). This can lead to low valuations for SEO and hurt the page traffic. The advancement and SEO team should evaluate the meant design to body out complicated elements that will become difficult to implement.
5. Lack of Mobile Configured Design
With high infiltration of mobile, it is essential for a company to have its website mobile friendly, with a responsive and adaptive design. This offers a direct impact on traffic. With Google's intro of mobile algorithm, websites who are not mobile friendly are sent down into the research detailing. A responsive design allows loading of the website on all device types. Device detection is possible through adaptive design, which allows progressive improvement as per user requirements. However, construction to all obtainable device types may become a challenge. Responsive/adaptive technique of design uses the responsive feature for all content material and particular coding for images making lightweight webpages for mobile, and this improves load time.
Trying to copy a so called 'great design' from some other website might look new and creative, but such steps can action as a barrier to interacting with the desired goals and objectives of the website in the long run. They may not only harm the creative appeal, but block the natural SEO valuation of the website also.